Last year I made up one of these, the design was slightly different, and it was white on wood.
This one is gold, translucent, onto wood. It looks at lot softer than the white. I wish I had rather made it up in white. Too late, she cried. I'm not cutting it all out again ;-)
Okay, it's no big deal really, you just stick your design onto the wood with spray glue, cut along the design then pull off the area you want in colour. Spray lightly and voila! I coat it with a layer of varnish.