It means so long ago already.
I made up a Valentine's parcel for my nieces. Why for my nieces, you ask. Well, they said they have never had a parcel delivered by courier to their home. And because I love them, it is the day of love, after all. They're still young enough to not be hoping for a valentine from some boy, in fact my one niece said she was too young for boys and she only likes dogs.
I cut the main message from the WW broadsheet.